Latest data released by Ofcom has brought to the fore some astonishing results. It has been revealed that 55 percent of consumers in the UK are uninterested in the facilities that broadband has to offer. Out of these people, 15 percent do not have a computer, which makes having a broadband connection irrelevant, while another 30 percent feel that a broadband connection would mean paying an additional, unaffordable bill.

Chief executive of Ofcom, Ed Richards, at a speech at the London School of Economics, remarked that he was startled at the fact that more than half of the British population could not be persuaded to acquire the broadband services even after being made aware of its numerous benefits. He claimed that even telling them about facilities like watching soaps and online banking did nothing to convince them to get access to broadband.

The first step to solving this problem, according to Richards, is to determine why nearly 40 percent of the households do not even have basic internet access. He said that focusing on the low-income group of people, who cannot afford access, would be an important step in tackling this issue. For info on broadband options including ‘cheap broadband’, try www.broadbandgenie.co.uk.

He also added that in-house wiring improvements should be made in households first rather than waiting for an entirely new network, referring to the much talked about Universal Service Obligation.

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