A brief guide to Rome Hotels, Accommodations plus useful sightseeing information.

Planning an Itinerary to Rome can be difficult if you are unsure of what to visit: sometimes it’s better to take a Rome Tour. This article gives some insight to some must places of the Eternal City.
Must see places in Rome:

Piazza Barberini
Once an important meeting place for the aristocracy sponsored by the Barberini family, is now one of the main trade center in Rome, ideal for shopping. palazzo barberini hosts a painting gallery and artistic masterpieces unique in the world

Palazzo del Quirinale
Ancient resident of the Popes who sought refuge from the summer heat, which was oppressive in the Vatican buildings: a kingdom full of masterpieces.

Teatro Marcello
The little Colosseum as it has been defined, is in the reality a theatre and thus has a semicircular plan with respect to the oval of the Flavian Amphitheatre. Its history narrates private and public events, from antiquity to mediaeval times.

Santa Maria in Trastevere
You don’t know Rome if you haven’t seen Santa Maria in Trastevere. Here one seems still to breathe the atmosphere of a time gone by, among artistic testimonies and dialectial inflexions.

Find your hotel, short term apartment or bed and breakfast in Rome: browse our maps, check out prices and availabilities and proceed to the online secure reservation for any accommodation in Rome.

Weeks before I’m ready to leave on a long motorcycle trip, I start getting excited. Often I get to the point where I can think of anything else. Unfortunately, this doesn’t mean that I spend the time getting prepared for it. I usually put this off to the very end. I’ve learned however over the years that this means that my packing never matches what I will really need for the trip. Proof, last year I was in Sturgis with nothing more than a sweatshirt and leather vest riding around in 45 to 55 degree weather. DUMB MOVE.
Anyway, to try to avoid that I’ve started putting a list together of the stuff I need to pack for every trip and where I want to store it on the motorcycle. To help me build the list I put everything in categories to help keep it a little more organized. The categories I use are:

• Things to keep the Motorcycle Rolling
• Things to keep the Motorcycle Secure
• Things to keep the rider going
• Protective clothing and gear (Riding Gear)
• Hygiene
• Camping Equipment
• Miscellaneous Stuff

Things to keep the Motorcycle Rolling

Regardless of your mechanical skills, on long trips you will usually end up having to fix something on your motorcycle. It’s just the nature of motorcycles. At a bare minimum I always carry tire patch and CO2 cartridges to perform those road side tire problems and hope I don’t have far to go till the next motorcycle shop. If the shop is a fair distance away you should have tools that would allow you to remove the tire and hitch a ride. Since I ride a Harley Davidson (not balanced and not rubber-mounted) I always carry a complete set of wrenches, Torx, and Allen wrenches, along with a bottle of LocTite to tighten up those parts that think it would be better to end up on the side of the road. I also carry a small multi-tool that includes a small LED flashlight because it seems I always breakdown after dark. In my tool pouch you can almost (important word there) always find extra fuses, an extra sparkplug and extra light bulbs. And the two most important things, zip ties and electrical tape. After all with those you can fix just about anything that would keep you from making it down the road. I’ve found that for most brands of motorcycles you can find pre-packaged tool pouches that have a good set of tools lined up for you. Sometimes the quality of the tools may be questionable, but hey all they’re going to do is ride around in your saddlebags and they’ll do in a pinch.

Things to keep the Motorcycle Secure

If you plan your trips like me (NOT) you don’t always end up staying at the most reputable establishments. It’s always a good idea to lock your bike and have some way of locking the wheels. At least that way you’ll keep the lazy motorcycle thieves from getting away with your bike. I always carry two keys for every lock with me when I travel. There’s the ones that I carry in my pocket or attached to my belt, and the ones I carry deep in my bag for when I lose the other ones. As for disc lock I really recommend them. They are small, strong and provide a pretty good deterrent. They don’t however address the case where someone comes with a lift and just hauls your bike away. For that you need to carry a heavy duty cable or chain lock to tie your bike to a solid structure. I personally don’t like these due to the bulk and weight that they add to the saddlebags, but then I have pretty good insurance to replace the motorcycle if it’s stolen.

Things to keep the rider going

Taking care of the rider is every bit, if not more so, important as keeping the motorcycle going. When we are out there in the wind there are millions of things that affect our ability to be comfortable and safe. Some of these I’ve discussed in other articles. First and foremost we need to make sure that we are protected from the sun. Getting sunburned on your arms, hands and face can absolutely ruin a good day of riding. I carry a stick sunscreen that has a SPF-30 rating and is waterproof and dries instantly. I use it on any skin that I have exposed to the sun. In addition I always carry a lip balm. Chapped lips can be a very painful thing on the road.

Both sunburn and chapped lips can sneak up on you without you being aware of it. Other things that I pack are a first aid kit that includes bandages, pain reliever and antiseptic ointments. Injuries on the road can become infected very easy due to the road grim that we are constantly hit by.

Perhaps my most important piece of equipment is my cell phone. I always carry that with me and make sure that it’s always charged. Today, there is probably no piece of equipment that is more important than a cell phone in case of emergency. I usually carry a charger for use at night and a 12v car charger. Luckily I’ve installed a lighter on my motorcycle that allows me to charge my phone from the bike. This way I never have to worry about being stranded with a dead phone.

While I’m talking about phones, please make sure that you have I.C.E. number coded into your address book on the phone. I.C.E. numbers are the first thing that emergency workers will look for In Case of Emergency. Having these number(s) in your phone can greatly increase your chances of getting proper medical care. Two basic considerations for the numbers should be:

1. Make sure the numbers are current. It won’t do any good to have a number that is no longer valid specified as your ICE.
2. Make sure that the person that answers that call has some basic knowledge about your medical history. Things like known allergies, blood type and doctors’ name. By providing this basic information the emergency medical workers will be able to make much more informed decisions.

Protective clothing and gear (Riding Gear)

On long trips you are most likely going to hit every kind of conceivable weather. No matter how hot it may get in the middle of that sunny summer day, there’s probably some cold miserable weather waiting out there for you. If you’re in the middle of the desert you’re sure to run into some rain. After all you are on a motorcycle. To be prepared, I save all of the space in my saddlebags for riding gear. My usual list is:

• My colors. Can’t ride a bike without those.
• Leather Jacket preferably one that has a removable lining and good ventilation.
• Chaps. Make sure they fit well and are in good condition.
• Fingerless gloves and full fingered gloves
• A couple of extra doo rags. I’m always losing those things.
• Face mask of some sort. I’ve got a windshield on my bike and that protects me most of the time but in heavy rain, hail and the cold a neoprene face mask really helps.
• Sunglasses and/or goggles. I personally like the convertible combos, which can change from sunglasses to goggles and have interchangeable lenses. My personal favorites are the SG-1 from WileyX.
• Rain Suit. One of those cheap sets from Wally World won’t do. Sure they may keep you dry for awhile, but more often than not you’ll get 30 miles down the road and the suit will be flying behind you like streamers. Don’t skimp here.

A couple of bandannas will always come in handy.

• If the weather is going to be extremely hot then a polymer crystal cooling bandanna is a great piece of gear to be carrying. I usually carry this in a small baggie that helps keep it fresh and keeps other things from getting wet from it when not in use.

Of course as has been said millions of times “Dressing in layers is the way to go”. Being able to add layers and take off layers can substantially add to your riding comfort. As far as clothing is concerned keep it to a minimum. Carry enough for a few days and plan wash stops into your trip. This will help keep your load manageable. The key is to pack for all the conditions you are likely to run into but keep the load as sparse as possible. Get creative and figure out multiple uses for different pieces of clothing and the best way to extend the wear-ability of the clothes. After all if you get caught in the rain without your rainsuit, those clothes are good for another day. Aren’t they?

Hygiene

Even a scummy old biker like me likes to clean up every once in awhile. And since I often alternate between camping and motels I carry things to wash up with. These would include a towel, washcloth and those little bars of soap and bottles of shampoo you can get at most motels. It helps that in my day job I travel all the time so I’ve got a life time supply of those.

I’m also trying to keep the last few remaining teeth that I have so that means I have to carry my toothbrush and toothpaste. Since I’ve got long hair I have to carry a brush to get the rat’s nest that forms in my hair every day out. Usually on long trips I don’t shave, but I always have a razor with me. I just use the soap to lather up on my face instead of carrying shaving cream.

One last item you should never leave without is toilet paper. There’s nothing worse than suddenly needing it when you’re out on the road and not having it. I usually start out with a small quantity which would take care of the duties a couple of times. If I end up using that up, I usually restock courtesy of the next gas stop or hotel.

All of this is carried in a small bag that I always have packed so I never have to worry about it. If I use something, I replace it and it’s a thoughtless act to throw that in the T-Bags.

Camping Equipment

Camping equipment is probably one of the hardest things to carry and pack on a motorcycle. This is based mostly on the fact that it usually bulky and doesn’t necessarily pack down real well. Even when they pack down the bags seem to be longer than you would want. They usually end up being to tall if you tie them on standing up, or to wide if you try to have them laying down.

For a tent, I’ve found that the small two man dome tents work best. They are easy to set up, have plenty of room to spread out in at night (if there’s only one person in it), and they pack down pretty nice. My tent originally came in a flimsy nylon bag that I knew would hold up to rolling down the road so I replaced the bag with a sturdier one. My tent is usually bungeed onto my T-Bag and additional one to attach it to the motorcycle.

On the other side of the T-Bag, I have my mattress. As the years have gone by that ground has gotten harder and harder. I use one of those self-inflating mattresses that blow themselves up. While they’re not the most comfortable, it sure beat sleeping on the ground. In the morning all you have to do is open the valve, roll it up and it’s ready to go. I got a bag to carry the mattress in too.

Miscellaneous Stuff

I’ve always found that carrying cameras on a motorcycle trip can be a pain. The old styles (film based) have a tendency to take up to much space. And the digital camera require to much accessory stuff, like chargers, place to download the pictures and such. For a while I was carrying Advantix cameras, since they can be relatively small and take good quality pictures. Now I’ve never been a fan of the panoramic views but that is available on them. I’m now carrying a digital camera and have bought several different memory cards for it. This way I can use the cards like regular film and don’t have to carry all the stuff to download the pictures until I get home.

Other important items are a wallet, credit cards and money. Can’t keep going without these. And the one thing that I consider the most important, a notebook and pens. When I’m on a trip it’s great to be able to keep notes about what you saw, how the motorcycle was running, where I stayed and interesting characters I meet along the way. It’s also important cause if you’re like me and suffer from CRAFT disease (write me if you want to know what that stands for) it’s a great way to refresh your memories of the trip years from now.

Now that the bike’s all loaded up one last thing to remember is that with all the additional weight of the stuff you’re carrying the motorcycle is likely to handle differently. Remember to try to keep the weight as low and as close to the center of the motorcycle as possible. This will help keep the front wheel from getting to light or making the motorcycle a little top heavy. Make sure everything is strapped on real well. Good straps and bungies will give you a good dose of peace of mind knowing that your load is secure.

Be Safe … Enjoy the Ride

Tools
http://www.bikerwares.com

Jeff Sinason aka Tools is an avid traveler on his motorcycle. He is also the owner of Bikerwares which is an online store that has a great selection and great prices for motorcycle eyewear and goggles and much more. He is also the owner of Motorcycle Articles which is a great information resource for bikers.

LCD, which regularly stands for Liquid Crystal Displays, is a modern type of TV screen that has very recently developed into being really admired. LCD screens recently are commonly used as notebook screens. Other categories of trendy televisions would also include plasma.

For a significant amount of time tubed TVs were much more cheaper than any specific sort of LCD or Plasma. Shoppers trusted & felt at ease with them & they knew just where they stood with them & for certain the clear cause was because they were at a bargain. At this time it is an utterly different story as tubed televisions have been removed and been swapped by bargain tellies in the model of Plasma and Liquid Crystal Displays, what used to be very expensive are nowadays astonishingly economical & of outstanding worth for money paid.

It is at present likely to buy high definition tellies at an amazingly cheap charge. This is the most modern form of equipment in regards to televisions. HD technology have permitted an innumerable number of children to get pleasure from its crystal clear picture & sound. High Definition has taken over analogue broadcasting and switched it with an all digital system. To view true HD you need a source of Hi-def TV signals, a tuner to collect & interpret those signals & a high performance display screen that can reproduce the astonishing detail & colour of HDTV pictures. You may also have to obtain a TV that is HD compatible, it is possible at this time to obtain a low costing digital flat screen either LCD or Plasma that will be able to help you to attain this.

With a digital TV you are likely to receive a significantly superior image and mechanical quality. Thus you can now observe anything within the comfort of your own living room. Enjoy crazy low prices on cheap digital flat screens at Digital Direct!

How to choose your plus size bra

Lingerie is one area where women can really enjoy themselves. If you wear some really glamorous or sexy lingerie, and you will feel sexy and glamorous too!

When choosing a bra, it is always advisable to get yourself measured by a specialist. In the UK, Rigby & Pella (London) or Bravissimo are THE places to visit, but you can also visit high street stores, who are often able to carry out a bra fitting.

Many plus size ladies are tempted to go for a bra which is too small, not wanting to emphasize their size. However, this often has the reverse effect by greating the “four boob” effect!

Three tips for choosing a plus size bra:-

1. Choose an underwired bra, for extra support and shape
2. Remember that the bra should enclose your breasts
3. The central part of the bra should sit flat against your chest

Buy a bra which is comfortable on the middle hooks, that way if you change size a little, the bra will still fit. If you find that your size changes during your monthly cycle, consider buying a different sized bra.

When choosing a bra, take along a close fitting t-shirt to see what the bra looks like in fitting clothing. Although it may be pretty, you may not want the lace pattern to show through your t-shirt. Also, this helps you see the shape that the bra gives to your breasts.

Don’t worry about minimizing your breasts - make the most of them and enjoy them!

For further information on choosing plus sizes lingerie, visit Plus Size lingerie

This article was submitted by Jennifer Carter, creator of Plus Size store

Specialised zero deposit mortgage rate arrangements for investment bankers, doctors and many other professionals are targeted at professionally employed debtors. A fair number of mortgagees have established superior salary multiples and, furthermore, propitious rates above all to investment bankers, graduates and many other professionals.

The “Mortgages for Professionals” organization for special re-mortgage rates for accountants, graduates and other professionals on the market.

As we all know only getting in touch with the plain vanilla mortgage agency in all innocence more often than not won’t be the most excellent of alternatives… This could well be bad for chances are they won’t really have rather favourable terms too easily. At the MORTGAGES FOR PROFESSIONALS bureau you’ll come together with expressly qualified mortgage counselers who can be of assistance laser targetting the most befitting agreement. “Mortgages for Professionals” may boast a great number of years of brokerage skill and have invested great efforts in establishing powerful industry liaisons with all big British brokerages. Expectably promote the shrewdest professional mortgage plans available on the market. The agency’s qualified mortgage counseler will carry out this agreement in their purchasers’ behalf.

You will discover that there are a good many benefits in authorising the MORTGAGES FOR PROFESSIONALS bureau to help with your mortgage - what you simply need to keep in mind is that they are able to be of help to you no matter your requirements… “Mortgages for Professionals” can offer you support with so very many different questions, which extends to mortgage rates based on higher income multiples - possibly more than five times your salary -, mortgage and remortgage deals and mortgage advances - to name but the more important. There are normally numerous causes why to choose that qualified mortgage counseler, but in case you are extremely busy and desire that little bit of extra help this qualified mortgage counseler will be incredibly convenient for you. “Mortgages for Professionals” is an incredibly successful finance agency because they actually listen to you and shoppers will need to do nothing but sign your name on a dotted line. They can detail accurately which documentation to supply and who to speak to exactly for special lowest mortgage rates and terms extant for doctors and others.

Leasing equipment provides the lessee with all the following benefits of utilizing the equipment without having to pay the up-front costs or assuming the risk of ownership. A lease is one of the best ways for businesses to stay on top of the development curve. With so many new developments that occur (particularly in the technology areas) equipment leasing is less financially expensive. Running a business means making sound financial decisions that improve the condition and quality of a business. Equipment leasing provides such a benefit along with:

 Minimal Cash Outlay
 Overcoming Budgetary Limitations
 Avoidance of Obsolescence
 Flexibility in Terms and Equipment
 Conservation of the Business’ Working Capital
 Increased Opportunities
 Tax Benefits
 Fast Applications
 100% Financing

The minimal cash outlay allows a business to conserve their own capital. A lease also provides for servicing equipment failures. When managing a large computer room, owning all the computer equipment would place not only the upfront cost of purchasing the equipment, but also maintenance and repair as needed. Businesses that conserve personal business capital and lines of credit can handle the more mundane day-to-day expenses and unexpected events.

Budgetary concerns over new equipment purchases can be circumvented through equipment leasing. Operating budgets tend to be more flexible than a capital budget. The lease terms can be as flexible as required and are often negotiable on an individual basis. Lease terms are usually much longer than a standard bank loan, which makes their payment terms even better.

The ability to upgrade remains one of the best benefits of equipment leasing. Businesses grow; technology changes and the needs of both can change year to year. Equipment leasing allows businesses to benefit from developments on both sides of the aisle. Lease terms may also be structured to handle these changing situations.

Considering this multitude of benefits for equipment leasing, it’s not surprising that more and more businesses are reaching out to lease their equipment rather than purchase it. The benefits of leasing are not limited to the computer industry or to large corporations. Small businesses can benefit even more from equipment leasing than a large corporation may.

In a contest of leasing versus buying, leasing wins most of the time. Imagine the small business that houses only two employees. Their working capital may afford a couple of PCs and some exterior accounts to host a website. When a PC in the office goes down, if they are not leasing they will need to replace the machine. In general, the cost of replacing a standard PC is significantly lower than repairing one.

Small businesses need the ability to remain flexible, to upgrade and to keep their machines in maintenance and up to date. Even more than their corporate big brother, they need to know they will remain on the cutting edge of the industry in order to make better business decisions. A small construction company that has no access to certain types of equipment will not be able to take on more challenging jobs. The graphic’s designer that doesn’t have the equipment to support the latest software will find himself or herself less competitive. An accountant that doesn’t have the disk space to maintain growing accounts will have to turn away business.

Leasing equipment makes sense on a variety of financial levels, but also on levels addressing future growth. The business that takes advantage of these benefits are planning two steps ahead of their own niche market and will likely avoid being trumped by their competition. So whether a business is large or small, thinking ahead provides them with opportunity. What is the best benefit a business can receive from leasing their equipment? Opportunity.

Equipment Leasing Source offers great deals on medical equipment leasing, equipment leasing and construction equipment Leasing. www.equipment-leasing-source.net

IPOs are the simple basics of stock options trading and a part of the market that always generates a great deal of interest, along with stories of fabulous profits and spectacular losses. But, there are a ways to reliably profit on IPOs. Look for the trends that they cause and trade with them.

IPO spinoffs are a solid basics of stock options trading trends to work with. A company that’s going to spin off a part of itself as an IPO tends to move steadily up in price until the IPO date, starting a week or two before that date. On the day the IPO starts to trade, the parent company`s stock options typically dips sharply. The best strategy is to buy the parent once it starts moving in anticipation of the spinoff, sell it the day before the IPO is to begin trading, and then short the parent just after the IPO starts to trade.

Another basics of stock options trading trend to consider is the `quiet period` trend. The `quiet period` for IPOs is the twenty-five days after a company goes public. During this time, the SEC forbids the company and the IPO`s underwriters to say anything that isn`t covered in the company`s prospectus or final registration statement. The underwriters face further restrictions on issuing any research.

Another basics of stock options trading tip is that as stocks near the ends of their quiet periods, they tend to steadily rise in price in anticipation of the `strong buy` recommendations most will receive from their underwriters after the quiet period ends. The run-up usually begins about ten days prior to the quiet period expiration, and is often accompanied by steadily increasing volume. It`s wise to sell quiet period stocks the day before the recommendations come out. Why not hold the stock options after it gets a `strong buy` recommendation? It`s another case of buy the rumor, sell the news. It`s also best to trade this trend with stocks that have highly respected underwriters and are in hot sectors.

Another basics of stock options trading play is to short stocks with upcoming IPO lockup expirations. An IPO lockup is a period of time, usually from six to eighteen months, when insiders who obtained the IPO at the offering price or less cannot sell their shares. Once this time period has elapsed, insiders often sell their shares. This trend is shortable because the greater the number of shares unlocked, the more likely it is that insiders will start to sell their shares, particularly if the market is not doing well but the share price is still higher than the IPO offering price. And the more shares freed, the better the chance of a negative effect on the share price. This trade works best when the number of shares being unlocked is more than 25% of the current market capitalization.

You should short the stock options roughly ten days before the IPO lockup expiration date, since anticipation of the event usually scares traders out of the stock options well before its actual date. Cover the short about five days after the expiration date. By that time, most insiders will seem to have sold, and the news will be priced into the stock options.

Like any other trade, these basics of stock options trading tips are not foolproof. Often one of the underwriters will upgrade the stock options as the lockup expiration approaches, or the company will release news to boost the stock options price to counter-act the selling. Be sure to check company news closely, since if the market is bad and share prices are down, lockup periods may be extended.

But when the IPO market is hot, a lot of traders buy into any new company. They commit a trading mistake that`s like placing an overnight market order: They place market orders for an IPO before it starts trading on its first day, which leads to outrageous run-ups in price right when trading opens. For the trader, these orders are a sure way to lose money. Your order will end up being filled at a ridiculously high price that the stock options may never see again.

If you`re going to try to trade an IPO on its first day, don`t place a pre opening market order. Don`t use market orders at all. The way to buy is with a limit order after the stock`s price has pulled back a bit and is about to bounce and continue upward again. The goal is to buy at the bottom of the bounce, hold it as the price rises, and sell just as the price is about to fall again. You may be able to do this several times, until the stock`s momentum drops. Remember, you can`t short an IPO during its first thirty days on the market.

If you want to hold the IPO past its first day, it`s hard to know exactly when to jump in, but wait until after the initial volatility has ended. The higher the IPO has opened the less chance it has of continuing to climb throughout the rest of the day. If the IPO has opened at an extremely high price, it will probably sink to a fairly stable level in an hour or two. If not, and you think the price could go higher, you might want to buy fairly soon after the initial volatility has ended. One option is to buy half your shares and then wait to see whether there`s a slump in the price later in the afternoon when you can buy the rest for less. IPOs can be incredibly volatile, and like with any other trade, setting stops is critical. But, traded carefully, these basics of stock options trading tips are a consistent way to create trading profits.

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Blood is circulated through the arteries and veins to all the parts of our body. The pressure by which the blood pushes against the arteries’ walls is known as the blood pressure. Whenever the heart beats it pumps blood into the arteries.

The heart beats 60 to 70 times per minute at rest condition.

As the heart beats while pumping the blood, the pressure of the blood rises and this is known as systolic pressure. The pressure of the blood falls between the heart beats when the heart is at rest condition and this is known as diastolic pressure. Both the systolic pressure and diastolic pressure are important. They are symbolized as (systolic pressure/diastolic pressure) mmHg, such as 110/70 mmHg. The pressure of blood is measured in millimeters of mercury (mm Hg)

The pressure of the blood varies during the whole day. When we sleep the pressure of the blood stays lowest. But the pressure rises as we get nervous, excited, or active. When one or both the systolic pressure and the diastolic pressure of somebody rise above the normal we say that he has high blood pressure. High blood pressure can cause coronary heart disease which may result in heart attacks, strokes, heart failure and bleeding from several parts of our body. It can even damage one’s kidney. High blood pressure can be seen in children as well as in adults. But mainly it is common for people over the age of 35.

Those who have diabetes mellitus, gout or some other disease they have the chances of having high blood pressure.

Blood pressure is generally categorized into optimal, normal, high normal and excessive high or hypertensive.

High blood pressure is also known as hypertension. There are no certain symptoms of high blood pressure. But treatment is required whenever the blood pressure rises above the normal. High systolic blood pressure is completely responsible for various heart complications such as heart attack, stroke and heart failure mainly for aged people. The systolic pressure can rise even when the diastolic pressure is normal. This condition is known as isolated systolic hypertension. It is easy to predict with high diastolic pressure that it will cause diseases like heart attack and stroke in youths and adults. Above 90% of all high blood pressure are of primary hypertension which is also known as essential or idiopathic hypertension.

About 5% of high blood pressure comprises of secondary hypertension. Pregnancy Induced Hypertension generally occurs during pregnancy.

Millions and millions of people over the world are affected by this High blood pressure. People, those who are heavy drinkers and women who used to take birth control pills have a huge chance for falling victom of rising blood pressure.

It may also be heredity. Nowadays there are also a variety of medical accessories available for the diagnosis and monitoring of blood pressure.

Patients are generally treated with rest and often with drug therapy, as soon as they are diagnosed with high blood pressure.

Tyson J Stevenson writes on a wide variety of health related subjects, most often with valuable news & reviews.

A related resource is: http://www.blood-pressure-treatment-info.info.

Further information can be found at http://www.hubbuh.info.

You couldn’t help but be captivated by the unbelievably cute kid with the amazingly controlled falsetto voice and electric dance moves. He was only 10 years old, when he exploded onto the music scene, along with his brothers as the lead singer of the Jackson 5, but he had the stage presence of a twenty year veteran. Before or since, I haven’t seen a child that talented, that gifted, that dynamic, that charismatic!

I’m talking about Michael Jackson, of course. The whole world fell in love with Michael Jackson! In the early seventies, Michael along with his brothers, the Jackson 5, were the hottest musical act on the planet!

As an adult, he still had the magic that so captivated us when he was a child. And once again, he became the hottest musical act on the planet!

In fact, if Michael hadn’t broken “a cardinal rule,”, there’s little question, he’d be considered the greatest entertainer of all time.

So what “cardinal rule” did Michael Jackson break? He tried to reinvent the wheel. He took that handsome and familiar face that was loved by millions of people all around the world–and he destroyed it, along with his incredible career at the same time.

Businesses do the same thing every single day. They destroy what’s familiar and successful. Instead of taking the path of least resistance, they try to reinvent the wheel–usually with disasterous results!

Here’s a classic example of what I’m talking about:

For over a century now, Coca-Cola has been the number one soft drink company in the world. They have vast financial resources and some of the greatest marketing minds available at their disposal. Despite all of that, Coca-Cola failed miserably when it introduced New Coke to the public back in 1985. Why? What happened?

Well, there have been many theories floated over the years, as to why New Coke fizzled out. Like everyone else, I have my own theory. A very simple theory…

People didn’t like New Coke.

It’s as simple as that.

Despite all the research that was done, and despite the thousands of taste tests conducted; the buying public just didn’t like the taste of New Coke. And absolutely nothing Coca-Cola said or did could change that one simple fact.

Unfortunately, that turned out to be a very costly lesson for Coca-Cola. They lost millions of customers to their bitter rival and number two soft drink giant, Pepsi.

They also took a bath financially.

Yes, Coca-Cola is still the number one soft drink. But the gap has been narrowed significantly.

Here’s another example:

Burger King wanted desperately to be “French Fries King.” For years, the No. 2 hamburger chain beat out McDonald’s in taste tests of hamburgers, but the Golden Arches kept a lock on having the number one french fries. So, Burger King spent several years formulating a new french fry, a potato stick coated–unlike its predecessor–with a layer of starch designed to help retain heat and add crunch. Armed with a $70 million marketing war chest, the company rolled out its biggest product launch ever in 1998.

So, what happened? Burger King’s new french fries turned out to be a whopper of a flop! “Sales of fries are significantly down,” stated a 1999 internal memo. “Double digit percent of consumers avoid Burger King because of our french fries.”

Ouch! Fortunately, Coca-Cola and Burger King were able to survive near catastrophic miscalculations, because they had billions of dollars behind them.

But other companies that badly miscalculate that don’t have those kind of financial resources, generally end up going out of business.

That’s basically why so many dot-com companies are dropping like flies–and will continue to do so.

Don’t try to reinvent the wheel. Instead, take the path of least resistance. Focus on what people are actually buying, and promote the daylights out of it, applying sound, proven advertising and marketing techniques.

In closing, you’ll incur fewer risks and your wallet will be a lot fatter, if you just sell what people are buying!

About The Author

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Visit his website at: http://www.lets-make-money.net

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